The Spark
One shoot → a month of content
We take one event or shoot day and turn it into eight to ten branded reels and carousels. Thoughtful, on-brand pieces you release across the month, so a single day of production feeds weeks of your feed.
We turn your brand into content
that gets you seen and gets you sales
Electric
Baptism
Digital Rebirth
Get your free content plantwo minutes · no sales pitch
StaticElectric
Your brand isn't broken.
It's just not plugged in.
You paid for the logo, the colors, the site. We run the video-first digital marketing that finally puts them to work, across the channels where your customers are actually watching.
Branding studios build the kit and leave. Production shops shoot one pretty video and vanish. We do the rare thing: high-craft, video-first content, on your brand, run like a campaign. The people who plan it are the people who make it — senior hands from shoot to cut to post. No account managers, no telephone game.
How we work
Three ways in
Everything starts with a shoot and ends with content that earns attention and brings in customers. Pick how far you want us to run with it — a single drop, a full campaign, or your whole digital marketing.
The Charge
A three-month campaign
The Spark, sustained and leveled up. A full three-month campaign built around a real goal — more strategic, more original, more detailed. Multiple shoots feeding a steady, coordinated run of branded video and posts across the quarter.
The Current
Your whole digital marketing, run
We take the whole thing off your plate. Ongoing, full-service digital marketing: strategy, monthly production, video-first content, publishing, paid, and reporting — all on your brand, month after month. The complete engine.
The receipts
What the engine does
Live0Branded posts and counting, since MarchMexican Food Specialties
0Views across one election runCitizenDetroit
0Views in a single monthMexican Food Specialties
0In first-ever online sales313 Urban Chips
Real clients · real numbers · updated live
Selected work
Roll the tape
CitizenDetroit · 2025 election run
Full civic system · 2025 elections
CitizenDetroit
Over roughly two months, we rolled out 60+ videos for Detroit's 2025 elections, filming 31 candidates across the races for Mayor, City Council, Police Commissioner, and Neighborhood Advisory Council.
YouTubeFacebookInstagramBranded thumbnailsAd spend managed
It pulled 115K+ views, and it did more than sharpen the nonprofit's brand. It gave them real authority in the civic space and made a real impact on Detroit's democracy.
Now producing the DPSCD series →
DTC brand · store + content
313 Urban Chips
A Detroit chip brand taken from a brand system to a full online store, plus the content to launch it. $20K+ in first-ever online sales.
Store · brand · content →
The Current, live · content · ads · site
Mexican Food Specialties
We run their whole content operation plus Meta and Google ads across three states. 40+ posts, 35 new leads, a post past 20K views, and a full site at MFSpecialties.com.
Running now →
Nonprofit video · docs + journalism
DFO313
Testimonial films, the historic La Norteña groundbreaking, and four journalism-style Real Talk reels, for a Detroit nonprofit lifting up Black and Brown contractors.
Testimonials · La Norteña · Real Talk →The feedsBeautifully branded.
Beautifully branded.
See for yourself.
Two of the profiles we run · tap through to the live feeds
Who you're working with
Top talent.
Top talent.
No middlemen.
At the center of Electric Baptism is a filmmaker's eye, a journalist's voice, and a strategist's plan. That's Michael Gutierrez, a Southwest Detroit screenwriter and filmmaker and a member of the Writers Guild of America who's worked in film and TV writers' rooms. The same character-driven storytelling that goes into a screenplay is what he aims at your brand.
He directs the shoots, cuts the video, and shapes the strategy himself. When a project calls for more, he brings in seasoned specialists at the top of their craft, photographers, editors, and brand minds with real credits behind them. No account managers. No telephone game between the people who plan and the people who make. Just senior hands on your brand, out of Southwest Detroit, for brands that deserve to be seen.
Michael D. Gutierrez · Founder · Southwest Detroit
Who you're working with
Top talent.
Michael D. Gutierrez
Founder · Southwest Detroit
Top talent.
No middlemen.
Electric Baptism is a filmmaker's eye, a journalist's voice, and a strategist's plan. That's Michael Gutierrez, a Southwest Detroit screenwriter, filmmaker, and Writers Guild member who's written in film and TV rooms. He points that same storytelling at your brand.
He directs, shoots, and cuts it himself, and when a job needs more, he brings in seasoned specialists at the top of their craft. No account managers, no telephone game. Just senior hands on your brand.
Michael D. GutierrezFounder · Southwest Detroit
Common questions
Good to know
Do you only do social media marketing?
No. Social is the core, it's where most brands need the most help, but we run the whole picture: video production, content, paid ads on Meta and Google, and websites when a project calls for it. Video-first, not video-only.
Do you build websites?
Yes, though it's a bespoke add-on rather than our main service. We've built and launched real ones, including 313chips.com, MFSpecialties.com, and this very site. If your brand needs a home on the web, we can make it.
Do you do everything yourself?
The video is a one-person operation, and that's the point: you get a senior filmmaker from shoot to cut to post, with no account managers and no telephone game. When a job needs more, we bring in seasoned specialists at the top of their craft, photographers, editors, and brand experts. You always get the best hands on the work.
What if I still need branding?
We're built to take the brand you already have and make it work. If you still need the branding itself, we bring in trusted brand experts to build it, then run with it. Either way, you're covered.
Do you only work with Detroit businesses?
We're rooted in Southwest Detroit and know the metro cold, but the work travels. Video, content, and ads can run for a brand anywhere, and we regularly manage campaigns geo-targeted across Michigan, Ohio, and Indiana.
How much does it cost?
It depends on how far you want us to run with it: a single shoot day, a full campaign, or your whole marketing handled month to month. The fastest way to a real answer is the two-minute plan below, which points you to the right starting place. No surprise pricing.
Get your read
Your two-minute
Your two-minute
content plan
Six quick questions. Get a straight read on where your brand stands and the move that fits — before you ever hand over a thing.
Static to electric.
You already have a brand. Let's make it move.
New here? The two-minute plan gets you a sharper, faster reply than a cold email.
@electricbaptism · electricbaptism@gmail.com